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Management Team

Shy Avni, Co-founder & CEO

Shy Avni is a serial entrepreneur who co-founded Net-Translators in 2002. Under his leadership Net-Translators has become a leading localization company, operating offices across the world focusing on providing services to the technology industry.
In addition to Net-Translators, Shy founded two more enterprises, Multilingual QA Ltd., which enables companies to test their localized software in lab conditions and with native speaking testers; and Cluboost Ltd which is an innovative opt-in customer targeting software that significantly increases conversion rates.
Shy holds an MBA from Ben Gurion University.

profile Lee Stein

Lee Stein, Vice President of Operations

Lee Stein serves as Vice President of Operations, responsible for managing and directing all quality and operations divisions. In this position, she also champions company initiatives for continuous improvement in internal and client communications and customer satisfaction. Ms. Stein joined Net-Translators in 2008.

Before Net-Translators, Ms. Stein led the testing and QA unit at a leading company in the field of electricity and advanced systems. Previously, Ms. Stein was a Psychotechnic Diagnoses Team Leader for the Israel Defense Force.

profile David Sommer

David Sommer, Director of Strategic Operations

David Sommer serves as Director of Strategic Operations, responsible for driving key company initiatives in process improvement, quality, and cost reduction. Previously, Mr. Sommer held the position of Senior Localization Project Manager. He joined the company in 2004.

Prior to Net-Translators, Mr. Sommer was the Marketing and Sales Manager at the Software Testing Labs of the Standards Institution of Israel. There he drove sales, participated in efforts to bring standardization to software via testing and managed the sales of the Calibration Center.

profile Dorothy van Lingen

Dorothy van Lingen, Director of Localization Strategy

Coming to Net-Translators with over two decades of localization experience, industry veteran Dorothy van Lingen has served as Director of Localization Strategy since 2011. Dorothy guides her clients through localization best-practices and provides solutions to clients’ ever-changing localization needs.

Based in the Boston area, Dorothy’s experience in the localization industry includes managing both Operations and Sales teams. A polyglot, Dorothy has studied multiple foreign languages and holds an MBA in International Business.

profile Shmulik Duan

Shmulik Duan, Director of Technology

Shmulik Duan serves as Director of Technology. In addition to leading the engineering and DTP teams, he is responsible for tracking emerging technologies and trends, industry standards, and best practices, and driving innovation in the company’s internal processes and customer-facing services. Mr. Duan joined the company in 2010 as Manager of the Engineering Department.

Before joining Net-Translators, Mr. Duan held web and software developer and management positions at various technology companies in Israel and the U.S., working on projects that included: web applications, e-commerce sites for movie companies, web apps for mobile devices, and GPS-based fleet management. He was also a sought-after lecturer and popular teacher while completing his studies at the College of Management in Tel Aviv.


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