Imagine that you are going to a restaurant that serves crab. You open the menu excitedly only to discover that the restaurant, instead of putting crabmeat on the menu, is offering "steamed red crap with ginger." Of course, you know what the restaurant owners meant to communicate, and you probably will pass the menu around the table so that you and your party can have a good laugh. However, for businesses of all sizes, understanding the nuances of localization and translation can make the difference between prospering and languishing in a global marketplace.
